Read: Buyology Branding Book

Buyology by Martin Lindstrom.  A look into why we buy what we buy.  What marketing and branding methods do companies use to sell us stuff.  What advertising tactics work and don't work. A great branding book.

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Harness the Energy of Money

For this month, I will be breaking down the Principles of "The Energy of Money" by Maria Nemeth. It is from 1997, but I find its content still relevant.  Starting next week, I will break down 3 Principles from the book.  Each Principle will ask that you take some action in order to fully harness the "energy of money." Whether we realize it or not, money is prevalent in the 16-20 hours that we are all awake. Money is a very powerful energy that dictates how we live our lives. If we do not acknowledge its power, we are left suffering in its wake.  

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